Go to the end of Chapter 5 and do Exercise 5C on page 160 “What Strategies Should Hershey Pursue in 2017 (2018)?” Steps 1 and 2. (When accessing Hershey’s website, you’ll have to click on “News Center,” instead of Newsroom.). Then go to the end of Chapter 6 and do Exercise 6A on page 198-199 “Perform a SWOT Analysis for Hershey Company” as an individual.
Exercise 5c :
What Strategies Should Hershey Pursue in 2017?
In performing strategic-management case analysis, you can find information about the respective companyâ€™s actual and planned strategies.
Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans,
unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you
experience conducting library and Internet research to determine what Hershey is doing in 2015â€“16 and should do in 2017.
Step 1 : Go to the www.hersheycompany.com website and click on Newsroom. Read through the most recent 10 press releases.
Step 2 : Determine two strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies
Perform a SWOT Analysis for Hershey Company
The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to
discussion among executives and managers.
The SWOT Matrix is effective in formulating strategies because it clearly matches a firmâ€™s internal strengths and weaknesses with the firmâ€™s external opportunities and
threats to generate feasible strategies that should be considered. This exercise gives you practice in developing a SWOT for a large corporation.
Step 1 :
Join with two other students in class. Together, develop a SWOT Matrix for Hershey Company. Follow all the SWOT guidelines provided in the chapter,
including notation (for example, S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants.
Be specific regarding your strategies, avoiding generic terms such as forward integration. Use the Cohesion Case material and
your answers to Assurance of Learning Exercise 1B on page 35.
Step 2 :
Turn in your team-developed SWOT Matrix to your professor for a classwork grade.
EVERYTHING SHOULD BE IN APA FORMAT
EVERYTHING SHOULD BE PLAGIARISM FREE. PLEASE POST PLAGIARISM RESULT.
CITE ALL THE REFERENCES