Answering the questions

You may use your text book along with other library resources (new sources, databases and academic peer reviewed papers. ( ) ( I

will upload the text book )

You must use a word processor in preparing your answer. You must also provide a reference list and use in-text citations to note references to other work within the

body of your text. Use APA style. Your final submission must contain a minimum of six references two per question.

Your answer must be no longer than 2000 words. This requirement must be met with a word count, which can be done on your word processor. I will penalize papers that

exceed this requirement. I will not grade any portion of the test that exceeds the permitted length.
You NEED NOT worry about margins, fonts, etc. on the test as long as it is easily readable. Use a 12 point font.

Number the pages of your answer.

Answer all three questions.
1.Qualitative content analysis is a research method used for the subjective interpretation of the content of textual data by systematically classifying and coding

themes or patterns. It is a step-by-step process that has been described by several researchers. Find three different sources/researchers who have described the steps

in the process. Some may have more steps than others, but essentially they all will describe the same method. After reading the processes of others, create, name and

describe your own content analysis steps. Your answer must include a brief overview of the three different processes you found and their steps along with a more

detailed description of the qualitative content analysis process you have created.
2.Explain the difference between inductive versus deductive coding techniques in content analysis. Provide an example to explain your answer.
3.Find three different definitions/explanations of qualitative in-depth interview and compare (similarities) and contrast (differences) all three. Finally, identify

and explain at least two challenges associated with using the qualitative in-depth interview technique for marketing research.


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